{"id":1255,"date":"2017-12-11T11:08:54","date_gmt":"2017-12-11T14:08:54","guid":{"rendered":"https:\/\/fleitas.com.uy\/?p=1255\/"},"modified":"2019-08-16T10:21:07","modified_gmt":"2019-08-16T13:21:07","slug":"amazon-amenaza-a-los-retailers","status":"publish","type":"post","link":"https:\/\/fleitas.com.uy\/en\/amazon-amenaza-a-los-retailers\/","title":{"rendered":"Amazon Amenaza a los Retailers"},"content":{"rendered":"\n

Firmas internacionales como H&M y Zara han desistido al nivel financiero, resultado de la incertidumbre que provoca el avance del e-commerce. Vender por internet implica mayores costos, y Chile Falabella ya lo demostr\u00f3: los gastos de ventas del \u00faltimo trimestre aumentaron un 7%, producto de una mayor inversi\u00f3n, principalmente en omnicanalidad.<\/p>\n\n\n\n

Las principales compa\u00f1\u00edas de retail en el mundo est\u00e1n siendo golpeadas por Amazon. Ejemplo de ello son Inditex -matriz de Zara- y H&M, las que atraviesan una mala racha burs\u00e1til, luego que analistas de varios bancos de inversi\u00f3n europeos alertaran del riesgo que provoca el avance del e-commerce.<\/p>\n\n\n\n

A la fecha, el retail sueco acumula 15 recomendaciones de venta de las acciones, una cifra r\u00e9cord, y su papel el viernes cerr\u00f3 en US$ 22,8. En el \u00faltimo a\u00f1o ha ca\u00eddo 28,8% de su valor en Bolsa. Entre los analistas destaca SEB, que alude a la creciente cuota de mercado de compa\u00f1\u00edas que nacieron del mundo online, como Zalando, Boohoo y Asos, para justificar su consejo de vender acciones.<\/p>\n\n\n\n

Otros analistas dicen que dudan de Inditex por la \u201csostenibilidad del excepcional ritmo de crecimiento de los ingresos, ante el aumento de la competencia\u201d. A su vez, HSBC rebaj\u00f3 la recomendaci\u00f3n de mantener a vender y redujo su precio objetivo de US$ 41 a US$ 28.<\/p>\n\n\n\n

Barclays, en tanto, aludi\u00f3 a la \u201crentabilidad de las tiendas y la evoluci\u00f3n hist\u00f3rica de los m\u00e1rgenes\u201d para argumentar que el mercado est\u00e1 sobrevalorando a H&M y minimizando a Inditex.<\/p>\n\n\n\n

Todo lo anterior tiene un denominador com\u00fan: Amazon. Esto, porque la compa\u00f1\u00eda es un claro ejemplo de la expansi\u00f3n y \u00e9xito del e-commerce. Ha crecido 30% anual en los \u00faltimos tres a\u00f1os, superando el incremento de 14% en el comercio electr\u00f3nico de Estados Unidos en general.<\/p>\n\n\n\n

Ofrece la selecci\u00f3n de productos m\u00e1s grande del mundo (400 millones) y utiliza una balanza para equilibrar precios bajos y ofrecer la mejor experiencia del cliente, dice un reciente estudio de la consultora Bain & Company.<\/p>\n\n\n\n

El informe a\u00f1ade que la compa\u00f1\u00eda contin\u00faa ganando valiosos miembros prime, que brindan una gran cantidad de datos a Amazon y gastan m\u00e1s del doble que los otro clientes. Y lo tercero, es la expansi\u00f3n fuera de su negocio minorista tradicional, que incluye grandes inversiones en sus productos de negocio a negocio y servicios al consumidor.<\/p>\n\n\n\n

Fuente: https:\/\/www.mundomarketing.com\/amazon-amenaza-a-los-retailers\/<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"

Firmas internacionales como H&M y Zara han desistido al nivel financiero, resultado de la incertidumbre que provoca el avance del e-commerce. Vender por internet implica mayores costos, y Chile Falabella ya lo demostr\u00f3: los gastos de ventas del \u00faltimo trimestre aumentaron un 7%, producto de una mayor inversi\u00f3n, principalmente en omnicanalidad. Las principales compa\u00f1\u00edas de…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1255","post","type-post","status-publish","format-standard","hentry","category-noticias","entry","no-media"],"yoast_head":"\nAmazon Amenaza a los Retailers - Abel Fleitas D\u00edaz & Cia.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fleitas.com.uy\/amazon-amenaza-a-los-retailers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Amenaza a los Retailers - Abel Fleitas D\u00edaz & Cia.\" \/>\n<meta property=\"og:description\" content=\"Firmas internacionales como H&M y Zara han desistido al nivel financiero, resultado de la incertidumbre que provoca el avance del e-commerce. Vender por internet implica mayores costos, y Chile Falabella ya lo demostr\u00f3: los gastos de ventas del \u00faltimo trimestre aumentaron un 7%, producto de una mayor inversi\u00f3n, principalmente en omnicanalidad. 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